This ties it with the PS4 version of Madden NFL 21 as the worst reviewed game by users on Metacritic. Even if we estimate that Diablo Immortal pulls in $50 million over the course of a month, that's still extremely low in the mobile market.ĭiablo Immortal is also sitting at a 0.3 user score at Metacritic. Just to compare, Honor of Kings made $268 million in May 2022. While it's obvious that $24 million over two weeks is a lot, it still doesn't hold a candle to most popular mobile titles out there. NetEase was a co-developer on Diablo Immortal.Īll of this comes just as word spread that Diablo Immortal has already pulled in $24 million through microtransactions. Stock value of NetEase fell a pretty noticeable 10% in the morning following the delay announcement. As we all know, that's a big no-no in China due to the thin skinned, Winnie the Pooh looking, and censorship loving Xi Jinping. The ban from Weibo allegedly happened after the official Diablo Immortal account posted a reference to Winnie the Pooh. Blizzard's official reason for the delay says that it is to make "several optimizations to the game." Blizzard says they are aiming for "wider device support" along with improving models, optimizing network and performance, and more.ĭiablo Immortal, which was supposed to be out on June 23, now has no firm release date in China. While Diablo Immortal was officially supposed to launch tomorrow afternoon, Blizzard has pulled a fast one, possibly to avoid some. Over the weekend, Blizzard put up a new press release on their Chinese website that announced a delay of Diablo Immortal's release in China. Blizzard Well, there goes my plans for the rest of the day. The account, which had almost 46,000 followers was "forbidden from posting" due to "violation of related laws and regulations." This news was first shared by the South China Morning Post late last week. Netease will be keen to get the game out, their shares slid 9% on Monday.On Wednesday, June 15th, the official Weibo social media account for Diablo Immortal was banned. It looks like potential players China are going to have to hang on until these latest “issues” have been resolved. It appears these events were coincidental and nothing more than that.
This is of course in reference to President Xi and strictly forbidden in China.Īround the same time, the posts on social platforms announcing the Chinese release date vanished. In related news, the official Diablo social account on Weibo was banned from further posting due a recent post by staff which included a comment to the effect of “Why has the pooh not stepped down yet”. The game has already been approved by the Chinese regulators. There had been comments circulating that the delay was due to complaints about the monetisation model but this was pure speculation. Official word on the delay cites issues with the game they want to resolve prior to launch including further optimisation and game-play improvements. Netease has announced that the Diablo Immortal China release has been delayed just days before launch.
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